Amazon Account Health Explained

By ReinstateAMZ Editorial3/5/20249 min read

Amazon Account Health is a dashboard, a risk signal, and a governance indicator. Understanding how it works gives sellers a critical early-warning advantage.

# Amazon Account Health Explained Amazon's Account Health dashboard is one of the most important interfaces in Seller Central — and one of the most frequently misread. Sellers often treat it as a compliance grade when it is actually an enforcement signal. Understanding how it works, what it measures, and what triggers it is essential to maintaining a stable Amazon business. ## What Is Amazon Account Health? Account Health is a section within Seller Central that aggregates your account's compliance and performance status into a simplified view. It is divided into three areas: 1. **Customer Service Performance** — tracks ODR, LSR, and tracking metrics 2. **Product Policy Compliance** — logs active policy violations, warnings, and notices 3. **Shipping Performance** — monitors fulfillment and late dispatch performance Amazon assigns each account an Account Health Rating (AHR) — a numerical score ranging from 0 to 1,000. Accounts with a score above 200 are generally considered in good...

Need Expert Amazon Help?

Get professional assistance with your Amazon account issues.

Contact Our Experts