Amazon Account Health Explained
By ReinstateAMZ Editorial •
3/5/2024 •
9 min read
Amazon Account Health is a dashboard, a risk signal, and a governance indicator. Understanding how it works gives sellers a critical early-warning advantage.
# Amazon Account Health Explained
Amazon's Account Health dashboard is one of the most important interfaces in Seller Central — and one of the most frequently misread. Sellers often treat it as a compliance grade when it is actually an enforcement signal. Understanding how it works, what it measures, and what triggers it is essential to maintaining a stable Amazon business.
## What Is Amazon Account Health?
Account Health is a section within Seller Central that aggregates your account's compliance and performance status into a simplified view. It is divided into three areas:
1. **Customer Service Performance** — tracks ODR, LSR, and tracking metrics
2. **Product Policy Compliance** — logs active policy violations, warnings, and notices
3. **Shipping Performance** — monitors fulfillment and late dispatch performance
Amazon assigns each account an Account Health Rating (AHR) — a numerical score ranging from 0 to 1,000. Accounts with a score above 200 are generally considered in good...
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