Frequently Asked Questions

Who we are

Positioning, scope, client profile, and the boundary with legal counsel.

What exactly does ReinstateAMZ do?

ReinstateAMZ is a governance-led Amazon enforcement and marketplace advisory firm. We work with serious operators across three phases. Protect covers Account Reinstatement, ASIN & Listing Appeals, Brand Registry & IP Enforcement, Account Health, Ungating & Regulated Product Compliance including GPSR, DSA and Responsible Person work, Complex Incidents & Escalation, Legal & Escalation Support, and ongoing Appeal Armour monitoring. Grow covers Catalogue Risk Clean-Up, Listing Compliance Optimisation, Governed Ad Performance & Scaling Control, and the Post-Reinstatement Growth Protocol. Scale covers Marketplace Expansion Governance, 1P/3P Channel Governance, FBA Financial Control & Recovery, Executive Advisory, and the Pre-Enforcement Scaling Audit and Exit Readiness Audit.

What makes ReinstateAMZ different from a normal Amazon agency?

A normal Amazon agency optimises listings and ad spend at volume. ReinstateAMZ is governance-led: every engagement begins with risk diagnosis, Grow and Scale activity is gated by Protect stability, every action is documented, and case viability is assessed before scope or fee is confirmed. The firm is operator-led, not throughput-led.

What do you mean by governance?

Governance means marketplace decisions — appeals, listing changes, ad scaling, catalogue work and expansion — are made through documented controls rather than reactive guesswork. Before any change, we assess account health signals, enforcement history, compliance exposure and downstream impact. In practice, governance is delivered through the Governance Snapshot, the Governance Assistant, the Risk & Growth Review, the Enforcement Diagnostic, and ongoing Appeal Armour monitoring. The goal is stable growth inside Amazon’s enforcement environment — not short-term action that creates future risk.

Who do you work with — established sellers or beginners?

Primarily established operators, brands, aggregators, multi-marketplace businesses, and corporate sellers where account disruption carries real commercial consequence. Emerging sellers are taken on selectively where the incident is serious enough to require structured governance rather than generic support. We are not a starter-tier service.

Are you a law firm?

No. ReinstateAMZ is a governance and enforcement advisory firm, not a law firm, and we do not provide legal advice. Where arbitration, regulatory matters, trademark counsel, or contractual disputes are involved, our Legal & Escalation Support service coordinates with qualified external legal counsel while we lead the Amazon-side process, evidence preparation, and compliance work.

What we do

Service architecture across Protect, Grow and Scale.

What does Protect → Grow → Scale actually mean?

It is the engagement sequence. Protect stabilises the account. Grow is only released once governance stability is confirmed. Scale is only introduced once the operating structure can support it. No phase is skipped, and we do not deliver Grow or Scale work on accounts that are not Protect-stable.

Do you only handle suspensions?

No. Suspensions are one part of Protect. We also handle ASIN appeals, Brand Registry and IP enforcement, regulated-product and ungating compliance, account health remediation, and ongoing monitoring. Beyond Protect, we deliver Grow services including catalogue governance, listing optimisation under compliance oversight, governed ads, and post-reinstatement recovery. Scale covers marketplace expansion, 1P/3P channel governance, FBA financial recovery, and executive advisory.

What types of suspensions and violations do you handle?

Account-level deactivations including Section 3, performance and policy issues, ASIN removals and suppressions, authenticity and inauthentic-product complaints, intellectual property and Brand Registry disputes, related-account and linked-account incidents, restricted-product and safety violations, account health and performance-metric warnings, regulated-product and GPSR / DSA / Responsible Person compliance, and complex or escalated multi-layer cases handled through Complex Incidents & Escalation.

Do you handle Brand Registry, IP and ASIN issues?

Yes. Brand Registry & IP Enforcement is a dedicated Protect service covering Brand Registry recovery, IP defence, trademark enforcement, and brand protection from hijackers and counterfeiters. ASIN & Listing Appeals handles compliance, condition, category, and suppression-driven removals.

Do you offer PPC or account management?

Yes — under governance. Governed Ad Performance & Scaling Control sits in Grow, and Amazon Account Management sits in Scale. Both are delivered with documented compliance controls, not agency-style throughput, and only after account stability is confirmed.

Do you support international marketplace expansion?

Yes, under Scale. Marketplace Expansion Governance covers governed market entry across Amazon regions including UK, EU, JP, AU and other markets, with attention to regulated-product readiness, GPSR, DSA, Responsible Person requirements, tax preparation, compliance documentation, and 1P/3P channel planning. Expansion is only released when the existing footprint is Protect-stable.

Can you help after reinstatement?

Yes. The Post-Reinstatement Growth Protocol is a structured 90-day commercial recovery framework. Appeal Armour provides ongoing Account Protection & Compliance Monitoring. Both are introduced after stabilisation and are designed to prevent the same exposure pattern from repeating.

Do you work on marketplaces other than Amazon?

ReinstateAMZ is Amazon-specialist by design. Our governance frameworks, enforcement experience, and compliance work are built around Amazon’s specific enforcement environment across the US, UK, EU, CA and AU marketplaces. Multi-marketplace strategy outside Amazon is referred to partners in our Operator Network.

How it works

Diagnostic entry points, escalation, intake, and cadence.

How do I get started?

Five entry points, depending on urgency and case type. The Governance Snapshot is a free under-2-minute AI-led risk diagnostic. The Governance Assistant classifies your situation and routes you to the correct service. The Risk & Growth Review is a free 30–45 minute specialist call with no obligation. The Enforcement Diagnostic is a paid 45-minute specialist case review (£295 / $395) with a written assessment. WhatsApp Specialist escalation is available by appointment for active, high-stakes incidents. Email enquiries receive human review within one business day.

When should I use the Governance Snapshot?

When you want a fast, no-cost read on enforcement exposure, compliance risk, and growth readiness. It is AI-led, typically takes under 2 minutes, and is reviewed by a specialist if you choose to follow up. It is best for sellers with no live deactivation who want to understand where risk may be building. Run the Snapshot.

When should I book a Risk & Growth Review?

When the situation is non-trivial: a live deactivation, an escalating account health pattern, a pending IP or Brand Registry matter, a marketplace expansion under consideration, or a scale-up where compliance exposure is unclear. It is a free 30–45 minute specialist call. We recommend it when an under-2-minute Snapshot is not enough and a written, paid Enforcement Diagnostic is not yet appropriate.

What is the Enforcement Diagnostic, and how is it different from the Risk & Growth Review?

The Enforcement Diagnostic is a paid 45-minute specialist case review at £295 / $395 that produces a formal written assessment of the enforcement situation, root cause, and recommended pathway. The Risk & Growth Review is a free scoping conversation. The Diagnostic is for sellers who need a documented expert read on a specific incident before committing to an engagement.

How do I escalate an urgent or high-stakes incident?

WhatsApp Specialist escalation is available by appointment for sellers with active, high-stakes incidents — typically Section 3 deactivations, IP shutdowns, related-account issues, or imminent enforcement thresholds. Access is requested through the contact form or the Governance Assistant and confirmed by appointment.

What do you need from me to get started?

For enforcement cases: your Amazon notices, performance notifications, previous appeals, supporting documentation including invoices, authorisations and certificates, and a short account history. For Grow or Scale engagements: account performance data, SKU and catalogue scope, marketplace footprint, and any prior compliance incidents. The more accurate the information at intake, the faster diagnosis can move.

Do I need to be available around the clock?

No. Engagements run on a defined cadence with structured updates at agreed intervals. What is required is accurate information delivered on time. Constant availability is not part of the working model.

Risk & compliance

Outcomes, policy alignment, account control, confidentiality.

Do you guarantee reinstatement?

No. Anyone guaranteeing reinstatement is not being honest — Amazon makes the final decision. What we commit to is a disciplined process: correct root-cause diagnosis, compliance-grade documentation, policy-aligned appeal writing, and structured escalation where appropriate.

No guarantee. Disciplined process.

Are your methods compliant with Amazon’s policies?

Yes. Every action is built on Amazon’s actual policies and enforcement standards. We do not use manipulation, workarounds, or policy circumvention — even where a shortcut might appear faster. If a tactic risks introducing future enforcement exposure, we do not take it.

Do you need my Amazon login credentials?

No. We never request Seller Central passwords. Single-scope work is run from your notices, documentation, and screenshots. Ongoing Grow and Scale engagements may use scoped User Permissions or SP-API reporting access where required — never password-based access. You retain full control of the account at all times.

Is my business information kept confidential?

Yes. NDAs are standard for engagements involving sensitive documentation or commercial exposure. Client materials are segregated across cases and are never repurposed, shared, or reused. Document handling and storage follow defined governance controls.

Why do some sellers keep getting suspended?

Repeated enforcement is rarely caused by one failed appeal. In most cases Amazon is reacting to unresolved structural issues — sourcing gaps, catalogue inconsistencies, documentation weaknesses, IP exposure, restricted-product risk, or operational behaviour that keeps triggering review. Reinstatement without correcting the underlying exposure invites the same issue back. Our work looks beyond the immediate notice and addresses the operating environment around the account, with ongoing oversight available through Appeal Armour and the Post-Reinstatement Growth Protocol.

How do you avoid introducing new compliance risk during growth?

Through three controls. First, pre-action risk assessment — listing, advertising and catalogue changes are reviewed against the account’s existing enforcement signals before deployment. Second, documentation discipline — every change is logged and traceable. Third, phase gating — Grow activity is only released on accounts that are Protect-stable, and Scale activity is only released on operations that can support it. New compliance exposure is treated as a higher-priority risk than missed short-term performance.

What if my case is too complex, or you cannot help?

Complex, ambiguous or escalated incidents are handled through our dedicated Complex Incidents & Escalation service rather than declined by default. If, after assessment, a case is genuinely not recoverable or not a fit for the firm, we say so directly and outline what realistic alternatives exist. We do not take on cases we cannot serve properly.

I have acquired several Amazon brands held in separate companies. Can common ownership trigger verification or related-account issues?

Common ownership can be a relevant relationship signal, but it is not assessed in isolation. Before changing legal-entity, banking, contact, beneficial-owner, Brand Registry or administrator details, each company, account history and operational relationship should be mapped. Evidence must correspond to the exact entity registered on the relevant account, and sensitive changes should be carefully sequenced. If Amazon has already opened a verification review, the requested verification route should normally be addressed before unrelated account details are changed. See Account Transition Governance and Related Account & Entity Structuring.

Pricing & outcomes

Diagnostic pricing, engagement scope, timeline, and what happens after reinstatement.

How much does it cost?

Pricing depends on scope and complexity. Two published price points anchor the entry funnel: the Governance Snapshot and Governance Assistant are free, and the Enforcement Diagnostic is a paid 45-minute specialist case review at £295 / $395. Reinstatement, Brand Registry recovery, catalogue governance, growth, and scale engagements are scoped after the Risk & Growth Review, with transparent fixed fees or retainers. No commitments are made before the case has been assessed.

Do you offer alternative engagement options?

Yes. For qualifying engagements, ReinstateAMZ may offer alternative engagement terms. Your specialist will explain all available options during your case assessment before any engagement begins.

Which of your reviews and entry points are free, and which are paid?

Five entry points are priced differently. The Governance Snapshot and Governance Assistant are free. The Risk & Growth Review is a free 30–45 minute specialist call with no obligation. The Enforcement Diagnostic is a paid 45-minute written case review at £295 / $395. Full advisory engagements — including Risk & Growth Governance Reviews, Pre-Enforcement Scaling Audits and Exit Readiness Audits — are paid because they involve substantive analytical work, not a sales conversation.

How fast can you get my account reinstated?

We typically draft and submit the first appeal within 2–5 business days of receiving complete documentation, subject to case complexity. Amazon’s internal review timeline is outside our control and ranges from 24 hours to several weeks depending on the violation type and queue. We use structured escalation paths where appropriate. We do not fabricate urgency.

Do you charge if reinstatement is unsuccessful?

Fees cover the work performed: diagnosis, documentation, appeal drafting, submission, and structured escalation. If a first submission does not reinstate the account, we assess Amazon’s response, identify what is still required, and advise on the next step — including escalation through our Complex Incidents & Escalation pathway where appropriate. We do not charge for work that has not been done, and we do not promise an outcome we cannot control.

What happens after my account is reinstated?

Your decision. Ongoing protection is available through Appeal Armour, our Account Protection & Compliance Monitoring layer. Commercial recovery after enforcement runs through the Post-Reinstatement Growth Protocol — a structured 90-day rebuild under governance. Operators planning expansion can move into Scale advisory: Marketplace Expansion Governance, 1P/3P Channel Governance, FBA Financial Control & Recovery, or the Pre-Enforcement Scaling Audit. There is no automatic continuation.