Amazon Account Health Rating Dropping: Is Your Account at Risk?

# Amazon Account Health Rating Dropping: Is Your Account at Risk? ## What the Account Health Rating Measures Amazon's Account Health Rating (AHR) is a composite score designed to reflect a seller's compliance with Amazon's performance standards and selling policies at a given point in time. The score is updated daily and displayed prominently in Seller Central's Account Health section. The scoring range is 0 to 1,000: - **200 and above** — Healthy. No immediate risk of account suspension based on current metrics. - **100–199** — At Risk. The account has policy violations or performance issues that require attention. - **Below 100** — Critical. The account is at elevated risk of suspension. Amazon may have already initiated a deactivation review. A declining AHR is not merely a dashboard metric. It directly influences whether Amazon's automated enforcement systems flag an account for review and whether a human reviewer makes the decision to suspend. Understanding this connection ch...