Amazon Seller Communications Compliance
By ReinstateAMZ Governance Team •
12/15/2024 •
7 min read
Communicate with customers compliantly while maintaining excellent service standards.
# Amazon Seller Communications Compliance
## Communication Policy Overview
Amazon strictly regulates seller-buyer communications to protect the customer experience. The Buyer-Seller Messaging Service is a privilege, not a right—and Amazon enforces communication policies aggressively. Violations can result in messaging restrictions, listing suppressions, and account-level enforcement actions. Understanding what you can and cannot communicate—and building governance systems to ensure compliance—is essential for every seller who interacts with customers on Amazon's platform.
## Prohibited Communications
### Never Include
- External website links
- Marketing messages
- Review requests (improper format)
- Contact information
- Off-Amazon offers
Amazon's communication policies are designed to keep the customer experience within the marketplace ecosystem. Including external links—even to your own website for legitimate product support—violates policy. Marketing messages that promote othe...
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