Seller Fulfilled Prime Compliance Guide

# Seller Fulfilled Prime Compliance Guide ## SFP Overview Seller Fulfilled Prime offers Prime badge benefits with seller fulfillment but requires strict performance standards. SFP enables sellers to display the Prime badge on their listings while fulfilling orders from their own warehouses—combining the conversion benefits of Prime eligibility with the flexibility and control of merchant fulfilment. However, Amazon holds SFP sellers to performance standards that match or exceed FBA service levels. Failing to meet these standards results in SFP suspension, loss of the Prime badge, and potential account health impacts. A governance-driven approach to SFP ensures you maintain eligibility while delivering the customer experience that Prime buyers expect. ## Performance Requirements ### Speed Metrics - Same-day handling - On-time delivery rates - Tracking accuracy - Weekend delivery coverage SFP performance thresholds are demanding. Same-day handling requires orders to be shipped withi...