Amazon Account Management
Under Structured Governance
We don't just manage your account. We place your Amazon operation under structured control: account health, compliance, catalogue, Seller Central operations and enforcement readiness, with specialist execution coordinated within the same control framework. We don't promise outcomes. We govern the process.
Founded in 2019. Enforcement and compliance specialists.
We govern a limited number of accounts at any time.
Request a Governance Assessment See What's at Stake
Protect, Grow, Scale
- Protect: Risk controls and compliance readiness
- Grow: Operational execution and coordinated development
- Scale: Expansion under multi-market governance
What Happens Without Governance
Accounts are rarely lost overnight. They are lost through unmonitored policy shifts, undocumented changes and gaps no one was watching.
- Advertising, without governance: Ad spend running without policy or budget controls. Under governance: Advertising policy compliance, budget and spend controls, coordinated execution.
- Reporting, under governance: Weekly updates, monthly governance report, action log.
What We Manage and Govern
Governance & Risk Oversight
- Account health monitoring and risk scoring
- Policy change review and compliance controls
- Documentation readiness for enforcement events
- Case triage and escalation workflow
- Risk mitigation planning
Advertising & Growth Coordination
- Advertising policy compliance: claims, restricted categories, trademark use
- Budget and spend governance with cash-flow oversight
- Advertising impact on account health reviewed monthly
- Campaign execution coordinated with specialist advertising partners
- DSP and AMC available through coordinated specialists
Listing & Catalogue Integrity
- Suppression, indexing and search-term verification
- Listing compliance review: claims, images, restricted content
- Variation, attribute and contribution integrity
- A+ Content and creative coordination
- Controlled catalogue expansion
Inventory & Operations
- FBA inventory health and restock visibility
- Stranded and unfulfillable inventory monitoring
- Catalogue hygiene: variations, attributes and suppressions
- Case log management and resolution tracking
- SOP development for team and VA execution
Reporting & Financial Visibility
- Weekly update with key flags
- Monthly governance report with trend analysis
- Advertising governance summary
- Revenue and margin visibility by product or category
- Action log documenting all changes made
Team & Workflow Governance
- Coordination with your in-house team or VAs
- Task prioritisation and execution alignment
- Process documentation and handover protocols
Built for Wholesale and Private Label Sellers
Wholesale and Private Label operations carry different marketplace risks. The control framework is the same. The controls are not.
Wholesale sellers
Supplier documentation and invoice readiness to Amazon's evidentiary standard, supply-chain traceability per brand, restricted brand and category screening, ungating management, authenticity and intellectual property complaint handling, multi-brand catalogue control and listing-conflict resolution. Most Amazon agencies are built for brands. We are built for the enforcement problems wholesalers actually face.
Private Label sellers
Brand Registry and IP position, product compliance and safety documentation, listing claims review, catalogue and variation control, advertising coordination and international expansion governance.
Phases
- Phase 1: Advertising governance review with coordination brief; account health and compliance audit.
- Phase 2: Documentation repository and supplier/compliance file set-up; catalogue integrity fixes on priority ASINs.
- Phase 3: Specialist coordination and advertising governance review; catalogue and listing compliance actions; weekly update with action items.
- Phase 4: Policy change review and documentation readiness check; monthly oversight and reporting.
Monthly Deliverables
- Advertising Governance Note: policy compliance, budget controls and coordinated actions
- Catalogue Integrity Report: suppressions, indexing, conflicts and compliance actions
- Monthly governance report and review call
- Weekly Updates
- Maintained action log
What We Own, What We Coordinate, What You Retain
ReinstateAMZ owns
The control framework, account health, compliance monitoring, verification and documentation readiness, Seller Central operations, case management, catalogue integrity, enforcement readiness and response, monthly reporting and escalation decisions.
ReinstateAMZ coordinates
Advertising execution, VAT and EPR, compliance testing, legal advice, creative, logistics and translation, through selected specialists working within the agreed operating structure. One point of contact. One report. One escalation route.
You retain
Product selection and sourcing, supplier relationships, pricing, purchasing and stock, customer service, the accuracy of documents you provide, account ownership and final approvals, and all commercial decisions.
Amazon makes Amazon's decisions. ReinstateAMZ does not provide legal, tax, customs or regulatory advice except through qualified partners, and does not guarantee revenue, advertising performance, account health or enforcement outcomes.
Entering Amazon as an Established Business
Amazon Launch Governance applies the Protect stage before your account exists: verification and beneficial-ownership readiness, Brand Registry and IP position, restricted-product and category screening, compliance and supplier documentation, and a written pre-launch risk assessment. Then launch under ongoing oversight. For established brands, manufacturers, distributors and international companies with existing trading revenue. Not for first-time FBA or side-hustle sellers.
Who This Is For
Built For
- Sellers typically generating £350k+ annual Amazon revenue
- Wholesale sellers managing multiple brands, gated categories or supplier documentation
- Private-label brands with compliance exposure or international ambitions
- Sellers preparing for new marketplaces or additional brands
- Established businesses entering Amazon with existing trading revenue
Not the Right Fit
- First-time or side-hustle sellers without an existing trading business
- Existing Amazon accounts well below £350k annual revenue
- Sellers whose primary expectation is advertising performance or revenue targets
Frequently Asked Questions
Is PPC management included in account management?
We govern your advertising and coordinate its execution. We review policy compliance, budgets and the effect of advertising on account health every month, and we brief and oversee specialist advertising partners. We do not take ownership of advertising performance or revenue targets.
Do you handle DSP and Amazon Marketing Cloud (AMC)?
DSP and AMC are available through coordinated specialists for accounts with sufficient scale and budget. We assess whether either is appropriate during the audit and keep the work within the agreed control and reporting structure.
How do you report performance?
You receive weekly updates, a monthly governance report, an action log and a monthly review call. Reporting records the issues reviewed, actions coordinated and decisions required.
What happens if there is a policy issue or enforcement action?
We review the issue, organise the available evidence and coordinate the response through Seller Central. The documentation and controls maintained through the service are designed to make that response more prepared.
Do you replace my existing team, or integrate with them?
We integrate with in-house teams, VAs and specialist partners. We set priorities, maintain the operating structure and make responsibilities visible.
What marketplaces do you cover?
We support Amazon UK, US and EU Seller Central operations within the agreed scope. Additional marketplaces are assessed during scoping and expansion is coordinated through a structured plan.
What access do you need to my account?
We require secondary-user access to Seller Central with permissions limited to the agreed areas. Access is documented, unnecessary permissions are avoided and responsibilities remain clearly separated.
What is a realistic onboarding timeline?
The audit and stabilisation phase typically takes 7 to 14 days. Documentation, catalogue and workflow actions begin in weeks 2 to 4, depending on access, account condition and the evidence available. We do not promise performance outcomes or Amazon decisions.
What are the contract terms?
Engagements are typically month to month after an initial commitment period. Specific terms are confirmed during scoping and approved in writing before work begins.
What is the communication cadence?
You receive weekly updates and a monthly governance report and review call. Day-to-day communication uses the agreed shared channel, and urgent enforcement matters are escalated when identified.
Do you work with Seller Central and Vendor Central?
This service covers Seller Central operations. For 1P work, see our Vendor Central service page.
What don't you do?
We do not run advertising campaigns, produce creative, manage logistics, purchase stock, forecast demand, handle day-to-day customer messaging, or give legal or tax advice. Where those are needed we coordinate selected specialists within the agreed operating structure.
Is there a minimum account size or revenue threshold?
Typically £350k or more in annual Amazon revenue, around £30k per month, for existing sellers. Established businesses entering Amazon are assessed on their existing trading business instead.
Can you help if my account is already at risk?
Yes. We begin with an accelerated compliance review and case triage. For active suspensions, we coordinate with our reinstatement specialists before moving into the ongoing service.
Do you help with supplier invoices and authenticity complaints?
Yes. For wholesale sellers we set invoice and supplier documentation standards before listing, maintain a traceability file per brand, and handle authenticity and intellectual property complaints through Seller Central with the evidence already in place. This is where our enforcement experience matters most.
What happens if Amazon takes enforcement action while you manage the account?
Enforcement response is part of the service. The documentation we maintain is built for exactly this, and the same team that handles reinstatement cases handles the response. We cannot guarantee Amazon's decision, but you will not be starting from nothing.
Do you provide SOPs for my team?
Yes. As part of the Inventory & Operations pillar, we document recurring workflows, handover protocols and the checks your team or VAs need for consistent execution.
How is account management priced?
Pricing is not packaged. Scope and fees are confirmed in writing at intake once we understand your marketplaces, catalogue size and the controls required. You approve the scope before work begins.
How do you govern inventory and FBA operations?
Inventory and FBA work sits within the Inventory & Operations pillar. We maintain the oversight, reporting and escalation structure for replenishment, stranded and ageing inventory, removal workflows and restock constraints. Day-to-day commercial decisions remain with your team.
Do you manage listings, catalogue changes and A+ Content?
We manage catalogue integrity, suppressed-listing remediation and controlled Seller Central changes within the agreed scope. Creative and A+ Content production is coordinated with selected specialists, with final approval retained by you.
What does onboarding look like?
Onboarding begins with documented access, a baseline account-health and compliance review, and a prioritised action plan. We then establish the documentation repository, reporting cadence and responsibility structure before ongoing management begins.